6 Tactics for Crafting Your Internet Marketing Plan
Question 2: What are some specific things that a business owner
would need to include in their internet marketing strategy plan?
The most important thing is to fully understand your goals. Don’t get caught up in the excitement of specific tactics and marketing channels, until you understand what it is you are trying to achieve with your business. OK, so it’s trendy to be on Twitter, but is being active on Twitter going to help you grow your business or just be another drain on your precious time? My advice would be to:
- Understand your goals for your business.
- Understand your target audience and where they are most likely to be found online.
- Identify one or two channels that you know will reach your target audience and focus your initial efforts there. Spreading yourself too thin will result in limited success across all channels.
- Spend time monitoring and analyzing your identified channels. If you plan to build a blog, watch other bloggers in the same space. Get a feel for what they are writing and how they are engaging their readers. If you’re focusing on search engine optimization, spend time researching what keywords people are searching for and how their intent matches up with your product or service.
- Launch your campaign and give it the same focus and attention that you would the development of any product or service. Don’t just publish three blog posts then walk away–you have to be committed to the success of your efforts.
- Only once you’ve exhausted your chosen channels should you move on to something new. Don’t be distracted by the shiney new toys until you’ve worn out the old toys you purchased!
via bizzia.com
I did a pretty extensive interview with Kim Beasley about reputation management and marketing in general. I thought I'd share these tips--the rest you can find in the interview.
http://www.bizzia.com/brandcurve/brands-idea-andy-beal-and-trackur-part-1/
http://www.bizzia.com/brandcurve/brands-idea-andy-beal-and-trackur-part-2/
